United Under the Leaping Tiger
The University of Memphis unveiled its official logo for the brand as the Leaping Tiger beginning with the Fall 2025 semester. The Leaping Tiger was revealed to have greater recognition than any other mark used by the University, based off a national brand research study conducted by the University.
“The Leaping Tiger reflects who we are as a University — bold, determined and always moving forward,” said Michele Ehrhart, SVP, Chief Marketing and Communications Officer for the University of Memphis. “This strategy strengthens our ability to empower, inspire and connect with students, alumni and the Memphis community while keeping our commitment of a successful outcome for every student.”
Once reserved solely for Athletics, the Leaping Tiger is now used across campus, encompassing athletics, academic programs and non-academic programs.
The University also unveiled its three brand pillars — Empower, Inspire and Connect — guiding principles to our commitment for a successful outcome for every student.
Photo by: Matthew A. Smith/The University of Memphis
The Heritage Room in Brister Hall is the campus museum that celebrates all things University of Memphis. Developed in 2003, it houses memorabilia and displays are comprised of donations from alumni and former University employees.
To request access to the Heritage Room, please email the University Libraries’ Special Collections department: specialcollections@memphis.edu
